HOUSING WORKS BOOKSTORE CAFE PSA
This project is a short public service announcement for Housing Works’ Bookstore Cafe. The video is aimed at consumers and shoppers who are looking for a small, simple way to help others. By using only type and sliding colors, the message remains clear and concise. The viewer can start watching at almost anytime and is able to pick up the majority of the conversation. The Freight typeface roots it in the Bookstore Cafe’s branding and gives it a slight quirky funky edge that is synonymous with the store.